21 Ways to Make Your Blog or Website Sticky

by Darren Rowse

Does the traffic coming to your site come in a Yo-Yo like cycle of ups and downs that never really seems to go anywhere in the long run?

Yesterday I wrote about a common problem that many bloggers face - spikes of traffic followed by flat-lines and promised a follow up post today on how to break this cycle by building ’sticky’ sites.

My point yesterday was to encourage readers not to see spikes in traffic as the ultimate goal but as a stepping stone to ongoing growth.

What is a ‘Sticky’ Site?

A sticky website is one where a first time reader arrives and finds it difficult to leave.

Not because the site owner captures them in a ‘RickRoll’ or a series of windows asking them if they REALLY want to leave - but because something about the site motivates them to explore it further - and more importantly to make a decision to (and takes some steps to ensure that they) return again to it.

21 Techniques to Make Your Site Sticky

The following 21 techniques are ways that you can make your blog or website more sticky. They come from my own experience of blogging over the last 5 years. As a result of basing this on personal experience I’m going to show you quite a few examples of what I’ve done (after all i know my own sites best). I’d love you to add your tips and show examples of what you’ve done in comments below to make it a more useful resource for readers.

1. Make Your Invitations to Subscribe to your blog Prominent

One of the most important things to do is to have a prominent call to action for readers coming to your blog to subscribe to it.

In fact I’d recommend having more than one invitation - one prominent one above the fold and prominent in your sidebar or navigation area and then a second one below your post. This means that people are triggered to subscribe whether they have just arrived on your blog or if they’ve just finished reading a post (a ‘pause point‘).

This is what I do on my blogs and my tracking shows that both get a fairly even number of people using the two options.

By the way - if you’re not already subscribed to ProBlogger’s RSS feed - here it is!

2. Educate Readers about Your Subscription Methods

One of the most read posts here on ProBlogger is my ‘what is RSS‘ post which I have below my Subscription link. It’s there simply to educate readers on what RSS is and in doing so sell them a way to connect with my blog. Interestingly enough - quite a few other bloggers around the web now link to the page to educate their readers too.

Similarly - I occasionally will write a post on my blogs that invites new readers to subscribe. Sometimes I think we mistakenly assume that all of our readers have been with us for a long time and all know how to use our site - however many of your newer readers might not know the full story.

Here’s one of these posts that I ran on DPS last year. The day after I did this my RSS subscribers jumped considerably. It was just a matter of educating my newer readers of the blog on how they could connect better with it. You’ll also note that at the end of the post I asked readers to let me know how they follow the blog. This was for two reasons:

• Firstly I wanted to involve older readers who already knew all the information in the post. It somehow seemed to make the post more relevant for them as it invited them to participate.

• Secondly it was about social proof and showing newer readers how others used the site. I think the comments section reflected some of this.

3. Good Blog Design

I’ve always believed that a good blog design is an important part of helping readers to decide whether they’re going to hang around and track with your site over the long haul.

Readers make judgements about your site within seconds of arriving at it - if they see something cluttered and confusing they’ll be less likely to want to return.

Good design highlights your content, helps people navigate your site well and creates a good impression - and first impressions matter!

Keep your design simple, familiar and obvious and you’ll be on the road to a sticky site.

PS: A common mistake that I see bloggers making is to crowd out their content with too many ads above the fold. If a reader arrives at your site and has to scroll to see the content you’ll increase the numbers of people who simply hit the ‘back’ button on their browser.

4. On Site Branding

Work hard at building a brand that is attractive and draws people in.

First time readers should know what your blog is about at a first glance. Use your blog’s title, it’s design, taglines, post titles, about pages, logo and navigational elements to communicate what your blog is about.

Also - do something to differentiate the brand of your blog. It could be a logo, image, color scheme, blog name….

5. Make Your Blog Personal

One thing that I’ve seen a number of bloggers do really well over the last year or two is brand themselves well on their blog. While it’s not essential to have a blog that is centered around your personal brand I find that when you do add a personal touch to your blog that it can connect with readers in a powerful way.

The fact is that some readers are more interested in connecting with a person than a collection of content.

Adding your photo, writing in a personal tone, using video/audio and including personal details and stories of how you engage with your topic can give your blog personality which will draw some of your readers into a relationship with you.

6. When you get a rush of traffic to one particular post….

When the spikes in traffic come along you need to be ready to act (and act fast - because they can be momentary).

• Add invitations to subscribe to your feed within your post. Something along the lines of ‘enjoy this post? Get more like it by subscribing to….’ can work really well.
• It can also be worthwhile adding links at the end of your post to ‘further reading’ on posts that are getting lots of reader to them.
• Sometimes when you get a spike it can even be worth writing a ‘welcome’ post. For example if I get a mention in a mainstream media publication that sends significant traffic I’ll often do a post that welcomes people but also gives them a ‘tour’ of the site (example).
• Another clever move is to quickly write up a followup article to the one that is getting all the traffic. For example - if this post suddenly got a burst of traffic I could quickly write a post ‘10 more ways to make your blog sticky’ and then add a link to that post at the end of this one (update: actually I wrote one called 7 more ways to make your blog sticky). This shows readers that you’ve got more to say on your topic than just one post. Every extra page view is a step closer to them subscribing (if the pages they view are good quality).

These ‘hot posts’ are really important to optimize (learn how to optimize popular posts).

7. Get Interactives

Getting someone to DO something on your blog means that they’ve invested something into your blog and increases the likelihood that they’ll return.

Interactive blogs are often also sticky ones. Interaction could include

• Comments
• Competitions
• Polls
• Projects and Memes

As a result it’s worth spending some time Learning how to get readers to comment on your blog - and exploring other ways to make your blog more interactive. Get your readers involved as much as you can!

The other bonus for ‘giveaways’, ’special offers’ and ‘competitions’ is that when you do them regularly some readers will subscribe because they don’t want to miss out on future giveaways. The current competition might not interest them but they sure want to know when you do one in future.

8. Add a ’subscribe to comments’ feature to your blog

This draws those who comment back to continue the conversation and increases the chances of them becoming loyal readers.

You’ll find that only some readers will ever use this - but even if just a few do you’ve had a win.

I have this enabled here at ProBlogger (I don’t have it on by default - those leaving comments have to choose to subscribe because I don’t want to inundate them with comments) and at any given time there are several hundred people subscribed to comments on posts. I use this subscribe to comments plugin to run mine.

PS: just be aware that if you get a lot of unmoderated comment spam it can be a little embarrassing to have this feature - I learned the hard way.

9. Respond to Comments

This is a particularly effective way to draw readers back to your blog - particularly in the early days when you don’t have a lot of readers commenting to follow up.

There are two main ways you can do this:

• respond to comments with comments
• respond to comments with emails to the comment leaver

Showing those that comment on your blog that you’re interacting with them can make a real impression and will often draw them back time and time again.

10. Offer alternative ways to subscribe

Some readers will respond well to your prominent invitation to subscribe via RSS (see #1 above) but others will be more open to connecting in other ways.

I generally offer three subscription methods:

• RSS
• Daily email updates (RSS to Email)
• Weekly newsletter (summary of the blog from the last week plus some exclusive content)

More recently I’ve also been offering readers the ability to track with my blogs via Twitter and send my latest posts to my Twitter account via TweetBurner.

Why so many options? The answer is simply that each reader has their own systems in place to consume content and connect with websites - so offering a variety of methods increases the chances that you’ll be doing something that they are familiar with.

11. Promote social media connecting points

Similarly - some of your readers will respond very well to your invitations to connect on other social media sites.

For example I have some readers on DPS who are Facebook junkies. They refuse to subscribe via RSS or email but religiously read my blog by following my Facebook profile which pulls in my latest posts.

Another small group of readers here at ProBlogger follow this blog through Technorati’s favorites feature. While I prefer to read blogs using an rss reader like Google Reader - their rhythm of reading content revolves around Technorati. As a result I’m happy that I promoted my Technorati profile (you can favorite ProBlogger here).

While you might not see the sense in people following your blog in some of these social media sites others do and at the very least promoting them can potentially reinforce your brand.

12. Highlight Your Best Content

A great way to convince readers to become loyal is to get them reading more than one of your posts (especially if they are your best posts). You can do this by linking to other posts within your content but also suggesting further reading and ‘best of’ posts around your blog.

For example - here at ProBlogger on my front page the ‘best of ProBlogger’ section is one of the most clicked upon parts of my site. This small section of the site sends people deep within the blog to some of my best work - hopefully resulting in quite a few new loyal readers.

At DPS I have a small section on my sidebar called ‘Digital Photography Tips’ which is a list of ‘sneeze pages‘ (or compilation pages of my best posts in certain categories). Again - these are there simply to draw people deep into the site and get them viewing some of the best the site has to offer (and hopefully to convince them to subscribe).

13. Create Momentum With Your Content

When you give readers a sense that you’re creating more content that they’ll want to read you give them a reason to subscribe.

For example when a reader reads the first part of a series of posts on a topic that they find useful you can count on them wanting to read the rest.

I wrote about this in a post on creating a sense of anticipation on your blog.

14. Consider Removing Dates on Old Posts

This one could be a little controversial but I find that when old posts are not dated that it doesn’t create a ‘oh this is old’ type reaction in your readers.

I’ve seen this numerous times here on ProBlogger where posts written back in 2005 have attracted comments like ‘this is old’ or ‘out of date tips’ - even when the content has been of a ‘timeless’ or evergreen nature.

Personally I think that you should consider the type of blog you have before doing this. For me it works on DPS where I’ve never had dates on posts - but not here at ProBlogger where I have a topic that is more time specific (I’ll write more on this topic in coming days).

15. Give Incentive to Subscribe

Over the last few days I’ve had a small competition going on Digital Photography School where I’m giving 3 subscribers to my newsletter there a copy of a great photography book.

1500 new subscribers later (and counting that small incentive is one of the best $50 I’ve ever spent.

Give away a book, free ebook or report, download or some other incentive to those subscribing to your blog’s feed or newsletter and you could give some readers the little extra incentive to connect that they needed.

It need not be anything expensive (or that costs you anything at all) - just make it a small bonus and see what impact that might have.

16. Keep Posting Frequency Up

One thing that I do as a blog reader deciding whether I’ll subscribe to a blog or not is to head to the home page and see how often they’ve updated recently.

There’s nothing more frustrating as a reader than to find some great content and be hungry for more only to find that the blogger hasn’t update in 3 months.

I don’t think you need to update every day - but something in the last week shows that your blog is up to date. You can also highlight this by showing your most recent posts somewhere in your sidebar.

17. Create an Engaging About Page

Another thing that I often do when I go to a new blog is to look at it’s ‘about page‘.

I like to know who is behind a blog, what their goals for it are, how it started and other information about what the blogger is on about.

This is an opportunity to sell your blog to and make a connection with prospective readers who are going out of their way to find out more about you - so use it to tell your story and draw readers in to journey with you.

PS: whatever you do - don’t let your about page be the default about page that comes with your blog.

18. Add a Community Area or Forum

One of the best things that I ever did with my photography site was to add a forum.

I cannot express to you just how sticky that area of DPS is!

While readers come to the blog once a day to read new content - some of them come to the forum ALL DAY - racking up literally hundreds of page views a week.

Forums won’t attract all of your readers (I suspect they attract some personality types and not others) - but they will connect with some and help make your site a lot stickier.

19. Social Proof

Does your blog have readers already? If so (and even if it’s just a few) highlight this in any way that you can and you’ll show other first timers that they’re not the only one reading your blog.

People attract people and a site that is obviously being read by others will draw others into it.

This can be difficult in the early days of a blog when you don’t have a lot of activity - but as it builds show it off.

Highlight new comments, show subscriber numbers when you have them, quote readers comments, find a way to slip your stats into a post occassionally etc.

It’s a bit of a snowball effect - once you have readers they’ll bring others in.

One thing that I occassionally do at DPS on my subscribe page (a page dedicated to talking readers through 3 subscription options) is to not only highlight the options but to tell people how many people are using them. In this way those considering subscribing get a sense that they’re actually becoming a part of something that has momentum and thousands of others joining.

20. Target Readers with Specific Messages

Here are a few tools and plugins out there that enable you to present specific messages to certain readers coming to your blog based upon where they’ve arrived from and if they’ve been to your blog before.

• LandingSites is a WP plugin that shows readers arriving from search engines related posts on the search term that they’ve searched for.
• What Would Seth Godin Do is a plugin that welcomes new readers to your blog with a special message and invitation to subcribe.

Got any other plugins and tools for targeting readers with specific messages? Feel free to share them in comments below.

21. Sticky Content

Lastly (and most importantly in my mind) - the key to sticky sites is sticky content.

You can have the best designed site in the world with lots of the above features - but unless readers who come to it find something that connects and brings them life in some way - you’re unlikely to get them back tomorrow.

Writing engaging content needs to be your number one Priority.

What Have I Missed?

As I wrote this list the ideas just kept coming (I originally set out to write a list of 10 points… then 20…. then I just had to slip in one more) - but I’m sure there is more to say on the topic of sticky sites.

What would you add? What have you done on your site to add stickiness?

Looking forward to hearing your ideas in comments below.

PS: Welcome to StumbleUpon readers

This post has gone crazy on StumbleUpon today. If you’ve surfed in from there thanks for dropping by. If you’ve found this post helpful I’d appreciate you stumbling it. You might also find future posts on ProBlogger helpful - so don’t forget to subscribe (you know I had to do that on a post like this!)

Lastly - this post has led to some great conversation in comments below which has triggered a lot of other ideas for creating sticky blogs in my mind - so I’ve written a followup post - 7 More ways to make your blog sticky.

8 steps to a more professional Blogspot blog

by Brad Linder

So you want to start your own blog. One of the first things you'll have to do is decide which blogging application you want to use. There are a ton of options, ranging from the incredibly simple (LiveJournal), to the infinitely customizable (WordPress). But one of the easiest blogging clients around is Google's Blogger.

Blogger is not as easy to customize as WordPress, but Blogger's simplicity also makes the process of setting up a blog a lot less daunting. You can literally start blogging within minutes of signing up for a Blogger account. Google will also host your blog for free, which means you don't need to pay for domain registration or web hosting. WordPress does also offer free hosting, but WordPress doesn't allow free account holders to include advertising. Blogger does. So if you have dreams of quitting your day job, but don't want to pay a few bucks a month for web hosting, Blogger provides a good way to test the waters.

But while Google offers a handful of widgets for customizing your blog, if you really want to make your web site your own, you're going to have to get your hands dirty editing your blog template and adding some HTML and JavaScript code. Fortunately, you don't have to know much about HTML or CSS to implement the tweaks in this guide. As long as you're handy with the copy and paste keys, you should be all set. So let's get started.

Back up your work

Before you start editing your template, it's probably a good idea to save a backup.

1. Enter Blogger's Layout menu
2. Select the "Edit HTML" tab
3. Click the button that says "Download Full Template"
4. Save this XML file somewhere you won't lose it. You can use it to restore your old template if things go horribly wrong.

While we're talking about backup, now is as good a time as any to mention two services that will let you create regular backups of all the content on your blog. BlogBackupOnline is an online service that will scan your site once a day and save a copy of every blog post and image. Free account holders can save up to 5MB, which should be enough for a few hundred blog posts, while more advanced users can pay for additional storage. If you'd rather download and save your data to your desktop, you might want to check out Blogger Backup, a desktop application for Windows.

Eliminate the navigational toolbar

One thing that sets Blogger apart from many other blogging services is the toolbar that is displayed at the top of most blogs hosted on Blogger. Some uses like this toolbar as it includes a site search feature and it lets users find random blogs in StumbleUpon-like fashion by clicking the "Next Blog" button. But it also takes up valuable screen real estate and leaves that nasty taste in your mouth that comes with knowing you don't have complete control over your own blog. So here's a tip from Digital Inspiration that will let you remove it:

1. Navigate to the Edit HTML tab in the Layout menu.
2. Enter the following text pretty much anywhere in your template (as long as it's in between other elements) and then click "Save Template":
   

#navbar-iframe {
height:0px;
visibility:hidden;
display:none;
}

Next time you load your blog, the Navbar should be gone.

Change your label list into a tag cloud

Blogger lets you add labels (the rest of the world calls these tags) to your posts. And you can display a list of labels in your blog sidebar. But if you like to tag liberally, after a few months of blogging, there's a good chance your list of labels will be about a mile long. One solution is to replace your label list with a label cloud.

This hack from phydeaux3 will display a list of frequently used labels on your site. If the list is too long, you can choose only to display labels that are used more than once, twice, or whatever other number floats your boat. Labels that are used more frequently will be displayed with a larger font, while less frequently used labels will take up less space. And of course, any time a visitor clicks on a label, they'll be taken to a page filled with relevant articles.

Add a contact box and About Me page

While Blogger includes an "About Me" module, when visitors click on it they're taken to your Blogger.com profile page. Wouldn't you rather have more control over your About Me page? Here's a little trick: Just write a blog post describing yourself and set the publication date to yesterday, or better yet, a few years ago. That way it will be buried by newer posts and won't wind up on your front page.

Now you can just add a new HTML box to your sidebar with a link to your new About Me Page. You can create a text-based link by modifying this link: about me.

Using the same method, you can add a contact box using a service like Contactify. Contactify presents you with some HTML that you can paste into a blog post to bring up a contact box. Visitors can send you an email message without every seeing your actual email address, which helps cut down on junk mail.

Place ads and other content between posts

Google makes it extraordinarily easy to place Google AdSense advertisements in between posts. Just go to the Layout menu and click the "Edit" button in the "Blog Posts" box and check the "Show Ads Between Posts" box. But what if you want to show ads from another network or some other content in between posts on yourou main page?

In order to do that, you need to go back into your template and check the "Expand Widget Templates" box. Now find the line that reads "

" If you add the HTML code for your ad or other content here, it should pop up in between each post on the main page.

If you get an error message, it's possible that Blogger doesn't like the HTML code, but you can probably solve this problem by parsing your code and translating it into a format Blogger will recognize. Fortunately, there's no need to do this by hand. You can use the Parse HTML tool provided by BlogCrowds. Just copy and paste the code you get from your advertising network into the tool and it will spit out a version of the code that should fit comfortably into your Blogger template.

Blogger in Draft: Try out Blogger's beta features

If you're looking for a few items that will spice up your blog but you don't want to fiddle around with HTML, here's a neat little trick. Instead of logging into the Blogger dashboard at www.blogger.com, try draft.blogger.com. When you go to add new page elements, you'll notice you probably have a few more options than you saw in the main Blogger dashboard.

Blogger in Draft is where Google lets users test out widgets and tools that might not be ready for widespread use. After a while, many of these widgets will probably be available in the main dashboard. But some of the most useful widgets and tools made their first appearance in Blogger in Draft.

Right now, Blogger in Draft users can add Google Gadgets, a Blog List, or a new improved search box to their blogs. There's also a tool that lets readers choose the feed reader they want to use to subscribe to your blog's feed.

Choose a new template

You can use the tools above to change the look and feel of the sidebars. And you can use Blogger's Fonts and Colors editor to change the basic look and feel of your chosen template. But if you're not happy with the templates Google provides, there are hundreds if not thousands of other templates available for free. These third party templates are often more attractive than the default templates, and help keep your readers from realizing they're visiting a Google hosted blog. Oh, and Google doesn't offer three column templates.

If you know what you're doing, it's not hard to modify these templates to do things like move the sidebar from the right side of the page to the left, or change the images atop the page. Here are a few sites where you can find some excellent templates:

• Blogger Buster
• FinalSense
• Blogger Templates
• Blogspot Templates
• Gecko & Fly
• Mashable: 50 Beautiful Blogger Templates

Keep in mind that changing templates will most likely cause issues with your widget layout. So it's best to find a good template before you start designing your blog, or while you're still experimenting with your overall layout.

Register a domain name

Now you know how to make your blog pretty, but there's one more ugly spot you might want to address. The URL bar. Myblog.blogspot.com just never seems quite as professional as myblog.com. Fortunately, you can register a domain name for just a few bucks per year, and Google will continue to handle all of your hosting fees.

Google makes it easy to publish your blog to a custom domain name. Just click the "Settings" tab in the Blogger Dashboard, and then click on "Publishing." Next, click the link that says "Custom Domain," and you can either purchase a domain from GoDaddy or enter the name of a domain you have already registered.

Now you can publish your blog to a custom domain for $10 per year or less. Next time your friends start telling you how much cooler WordPress is, throw that in their face.

How I Became a Professional Blogger

By Yehuda

From

http://jergames.blogspot.com/2007/06/how-i-became-professional-blogger.html

I didn't really plan it, but I dreamed it.

1. First of all, when I started blogging I knew I had something to offer. One of my strengths is the ability to come up with new and creative ideas. Sometimes what I come up with falls flat, but I always have another three or four ideas waiting as a follow up.

Everyone has something to offer about something. Whatever you are good at or know about, other people will be interested in it. Worst comes to worst, by blogging you'll be practicing your writing and organizational skills. Even if you just do it for fun, like most people.

2. I picked a subject that I'm passionate about to begin with. I really do play games, and I really do evangelize about them. And I really believe the things I write about (at least at the time that I write them).

3. I wasn't afraid of failing, because I started from nothing: no audience, no readers, nothing to lose. When I got some readers, I thought: well, the worst that can happen is that I post something lame or offensive and I lose them all. In which case I'm no worse off then when I started.

4. I have lots of dreams, and only so much time to devote to them. In order to succeed with this one, it was necessary that I made blogging a daily priority. Especially at the beginning, when I didn't necessarily have anything to write, I wrote anyway. I scoured news and web sites. I made it a point of writing every day (at first, three times a week), regardless. Often, usually, about halfway through writing something, I realized that I finally had something to say. I then erased everything I had written and started over.

Sometimes the ideas only start flowing after the pen hits the paper; most people want it to be the other way around, but this doesn't work for me.

5. Since I wasn't getting paid for this, I had to justify the time spent to myself, to my wife and family. I had to fight adversity and answer questions like "why am I playing around on the computer?" Because I am laying the groundwork. I am spending the time now to get better at it, until one day I may be in a position that I will have enough experience and enough traffic, or be offered a blog position, so that I can quit my other jobs.

In the meantime, the time spent is no more wasteful than the time spent in school that you don't get paid for. It's education. It's experience. It's building habits and working through errors. Especially getting those errors out before I have a big readership, when failure becomes a bigger problem.

It was also a commitment; because even if only one other person is expecting me to write something, I feel a need to write for that person, money or no money.

6. I turned to the professionals: Problogger, Performancing, Gaping Void, Seth Godin, Copyblogger, Kathy Sierra, and so on. Some of these are specifically about blogging, while the others are about branding. Both are key. Professional blogging sites help you with the technical stuff: how to be a good blog citizen, how to network, how to optimize, how to write content in attractive ways. Branding/Marketing sites help you identify what you have to offer, how to connect to what people like to read, and how to tap into the creative process. There's an overlap between the two, of course.

7. Not only did I find myself in a good niche (board gaming), but I found things that weren't being covered in my niche and covered them. There are blogs with session reports and reviews about Eurogames, war games, Go and Chess, but basically none that cover all board gaming - which, by the way, is my interest. I collect and report on daily gaming news that nobody else reports. I cover game patents because nobody else does them. I write game poetry because, um, I'm crazy (but I like to do it, and few others do). I maintain an up-to-date blogroll like no one else does.

I also branched out into a few other subjects, when I found myself with something particularly unique or interesting to say (well, at least something that I found interesting, anyway).

8. Any person who has played a negotiation or trading game can tell you that you have to trade promiscuously to win. As such, I am promiscuous with my links. I link to all the hundreds of people that I love and read. If only 10% of them link back to me, thats still hundreds of people with one link (from me), and dozens of links back for me.

9. I maintained focus on my readers. I don't write for transient hits from Google or Digg. Not that I reject them, but I don't make that my focus. If my post isn't good enough for the regular readers, it's not good enough. On the other hand, my regular readers do get a wide range of topics covered.

I RSS full feed. Anyone who subscribes to my feed doesn't have to jump through hoops to get my content. I can count on them coming to my site a few times a year at the very least, which is a heck of a lot more than the other billion people on the internet. I'm not going to purposely annoy them.

I try not to annoy my readers with ads. I played around with ads and rejected most of them because they would annoy me if I went to read the site. I use only a small ad on the top. I use affiliate links to sites where I would also buy products, and which don't pop-up or interfere with the flow of text. I began writing reviews only of sites that I thought contained at least something that I would be interested in, anyway (and rejected many others).

Yes, it's a little extra work to tune ads properly and add all the affiliate links in my posts, but I got used to it. With little exception, I don't think I've annoyed my readers too much.

10. After I had experience in blogging - three years, now - I looked for the opportunities. There are blog positions advertised online, and there are companies that looked like they could use blogging help.

A. The direct results:

By post number 1000, I had made $75, which I gave back to my readers in the form of games. I'm now up to around $50 a month in Text Link Ads ($35), Google Ad-Sense ($12), and Amazon ($3).

Not very impressive, I admit. However ...

B. The indirect results:

I landed a professional blogging position at a company. I went in for a programming position and offered instead to be their company blogger. And they accepted.

I have had a game published by a publisher who is one my readers.

I've received dozens of free games to review.

My writing is getting better all the time.

I know hundreds of great people around the world.

I've had articles published in professional journals around the world. I've even been interviewed a few times on various subjects.

I know a lot about my field and interest.

I'm enjoying myself.

C. Will I ever run out of things to blog about?

Blogging is now easier than ever. Where I once scrounged for topics, I now have to hold back from writing too much every day.

- I have played 250 games and have only reviewed 50 of them.
- I can compare any two games
- I can review and compare game genres
- I can write about gaming in every country, city, religion, or culture
- I can pick any topic and write about the games that concern that topic (I did Zebra games, once, as an example)
- I can find thousands of unusual games any day on eBay
- I can write about other game blogs and websites
- I can respond to articles on these sites
- I have thousands of game books to read and review
- Each of them covering topics in intelligence, theory, culture, history, fun, tactics, and so on, all of which I can also write about
- And that's off the top of my head, and doesn't include keeping up with game news and patents and the games that I play and design
- And so on

And you can do it to, if you really want to.

Yehuda